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Every venue wants an immersive experience. Most think the barrier is budget. The real barrier is time, and the standard model asks operators to accept 18 months they don't have to give.
The FEC market is projected to reach $108B by 2033. The AR retail market to $106B. The gamification market to $30B. These aren't three separate trends, they converge at the physical venue.
Gamification isn't a marketing tactic. It's applied behavioral science. And physical venues, where the brain is fully engaged and digital alternatives are absent, are its highest-leverage environment.
Sea days are the highest-captivity moment in travel retail. Passengers have nowhere to go, no signal, and a full day of unstructured time. Most lines still rely on bars and fixed hardware to fill it.
US retail vacancy just hit a 20-year low. France footfall grew +1.1% in 2024. The malls thriving aren't the ones that added more fashion, they activated their dead floors.
The Moodie Davitt Report, the leading global travel retail publication, featured our vision for transforming cruise ship retail through AR-powered treasure hunts.
Universities, museums, and retailers across Europe are deploying gamified treasure hunts to boost engagement. Here's what we learned from the case studies.
7 million French visitors per day. Footfall up 0.6% in 2025. Klépierre at 97% occupancy. The death-of-malls narrative is wrong.